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The First Secret is Building a Design that will get their attention. This is what I know best. Since I do TV Productions for a living and have been in Advertising for years. As you will see from the banners I have created below, these were all successful campaigns.
Know That you have a short span of time to get the viewers attention - Little know fact, small ads can still get impact the magic is how well it is designed and where it is placed. You Ad must stand out, yet say what needs to be said in a nice non intrusive way. In other words not a pop up that everyone wants to avoid and the cursed pop under. Your banner or button needs to click to your site and pay off. If you do have a exit pop-up make the offer one that they will surly take advantage of. The need for speed is important.
I Suggest building several designs - it is always a great idea, and diversity does pay off. Look at the success of the ads on TV, if they played the same commercial too long you do get tired of it, right? What grabs you about any commercial or ad? Perhaps you are considering a mini commercial that you would like to create a banner for to stream on your site -
I will be happy to discuss all these things, and you will be pleased with the rates.
Pop Ups
So you think all pop ups are worthless? Not so
if the offer is one that they can not refuse. Even a good text ad can bring in the sale, if it is worded correctly.
What special incentives can you offer? What does your product do that will surpass your competition? Do you offer Customer Support? Will your customer talk to a live person or just Voice Mail Hell? If they email you, will they get a speedy response?
Most annoying pop-up... what are your most annoying pop-ups? That alone should tell you what to avoid.
SPAM
People hate SPAM with a passion. Yet they will subscribe to a informative newsletter from you - So it is important that you also allow them the opportunity to OPT out of the newsletter. Do not sell their names or email addresses for profit, this is a very nasty practice on anyone's part, and will earn you nothing in the end.
Just know that these valuable customers or prospects will eventually come back if you do not abuse them. If you have a special offer to send to them later down the road, then they will be more apt to accept it rather than place you on their black list. Do not abuse their trust.
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